Why Forward Deployed Engineers Are the Rage

AI researchers may have the hottest job in tech, but forward-deployed engineers who put the AI to good use are becoming indispensable too.

The military-inspired job title, which Palantir began using in the context of business software more than a decade ago, has spread to all corners of the industry. Last week, for instance, Meta formed a new organization involving FDEs that aims to get more advertisers to also use its AI tools. Google Cloud recently said it plans to hire hundreds of FDEs to help customers use Gemini AI tools.