Amazon Drops ‘Rufus’ Branding on Shopping Chatbot, Adds AI in Search
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Amazon is rebranding its Rufus chatbot to Alexa for Shopping, the company said on Wednesday. Amazon first announced an AI-powered chatbot for shoppers called Rufus in early 2024. A year later, Amazon launched Alexa+, the large language model-enhanced version of its decade plus-old assistant.
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