Looking for JEPA devil advocates [R]

I am currently doing research on world models, specially in tje field of robot learning, and, as probably most of you alredy know, JEPA-like models are mentioned over and over.

I read the main recent papers from lecun as well as other research groups, and I personally think the whole approach is very promising and can really go somewhere.

But after listening a bunch of the recent Y Lecun conferences his ideas looks even too cool compared to "literally everything else" (as he's dissing LLM, RL, etc and pitching his ideas are the "only next big things"...).

So I am asking myself if there are red flags about his approaches that I do not see yet and maybe I need somebody being the "devil advocate" with whom breaking down ideas.

Where do you think are the biggest downside of this models, compared to other world models approaches?