Why Salesforce and Figma Are Placing Opposing Bets on the Future of Apps

Salesforce seems unafraid of a future in which people use an AI chatbot like Claude to access Salesforce enterprise apps and underlying databases to get work done, rather than visiting those apps themselves. Figma, an enterprise design app, naturally wants a different future.

Dylan Field, Figma’s CEO, said Wednesday that as the company’s in-house AI tools for designing apps and other user interfaces get better, “we'll see more and more of that work happening in Figma directly,” rather than using Claude or other prominent AI assistants to do such work.