Meta Launches New Enterprise Push to Boost Business Adoption of Its AI Tools

Meta Platforms plans to place engineers and product managers inside large corporate customers as part of a new unit at the social-media giant to push businesses to use its AI tools and services.

In an internal memo, senior executive Naomi Gleit said the new organization, called Enterprise Solutions, will be made up of product managers who lead customer engagements, data engineers who prepare client data for use in Meta’s AI systems, and software engineers who integrate Meta’s tools directly into the systems customers use to run their operations. The move follows similar efforts by Google and others to employ technical consultants, often called forward-deployed engineers, to customize AI for business clients.