I've been tracking RTX 5090 prices across EU stores since March, it's up €1,061 and still climbing

Been running a GPU price tracker (https://www.pricesquirrel.com) since March, covering 20+ EU stores, recently added RAM, SSDs and CPUs too. Every GPU tier has gotten cheaper since launch. The RTX 5090 has done the exact opposite.

The data:

The ASUS TUF Gaming RTX 5090 OC was €3,239 in mid-March. It's now €4,300. That's €1,061 more expensive in 4.5 months, a 33% increase. Verified against Geizhals.

The EU-wide average across all tracked 5090 models tells the same story:

• Germany: +29% since March
• France: +28% since March
• Netherlands: +23% since March

Everything below 5090 (5070, 5060 Ti, RX 9070) has dropped 5-15%.

Why this matters for local inference:

The RTX 5090 is the only good single consumer GPU with 32GB VRAM, useful if you want to run larger models on one card without multi-GPU setups or aggressive quantization. Demand from the AI/ML crowd on top of gamers means supply hasn't caught up.

The brief dip to ~€3,026 in late May lasted about 3 weeks before reversing hard. Anyone waiting for a correction has been waiting while prices climbed €1,000+ instead.

If you're actually in the market right now, here's where the best current prices are (updated every 6 hours at pricesquirrel.com):

• Gainward RTX 5090 Phantom GS: €4,428 (Caseking DE)
• ASUS ROG Astral White: €4,399 (Megekko NL)

Germany isn't always cheapest here, Netherlands beats it on specific models, worth checking both before buying.

(reddit was down/lagging so this post was submitted twice for some reason)