Yesterday’s big news was Google’s plan to blow up its traditional Search in favor of an AI-powered experience — but Google isn’t the only company planning for the next generation of discoverability.

This morning, Bloomberg has news of the Andreessen-backed Exa Labs, which has raised $250 million against a $2.5 billion valuation to go after the same market. And it’s part of a wave of startups all chasing AI search, which has quietly become one of the most attractive targets in consumer AI.

From Bloomberg:

Exa is part of a wave of startups that are vying to transform the search industry, including Tavily, TinyFish and Parallel Web Systems. Led by former Twitter Chief Executive Officer Parag Agrawal, Parallel recently raised $100 million at a $2 billion valuation in a round led by venture firm Sequoia Capital, according to the Wall Street Journal.

At the same time, we’re also seeing conventional tech platforms like Amazon, LinkedIn and Reddit looking to AI to revamp their search and discoverability features — so there will be plenty of potential acquirers if any of the startups start looking to sell.

The biggest competitor is ChatGPT, which still owns the interface layer and, prior to the Google launch, was handling the vast majority of the AI-powered searches taking place on a given day. But OpenAI can’t make Search a priority and Google has an ad business to protect, which could leave room for a smaller lab like Exa or Parallel to carve out a niche for itself.

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