Meta’s Muse Tries (and Fails) to Disrupt Amazon

Everyone loves a brawl between two big tech firms—even other tech CEOs. Amazon’s block on Meta Platforms’ new Muse personal agent accessing its shopping site, which came to light Sunday night, prompted Palo Alto Networks CEO Nikesh Arora to post on X on Monday that the episode signals “a bigger battle than anyone anticipates.” 

He may be right: while Amazon has previously blocked Google and OpenAI shopping bots without drama, Amazon’s action against Meta is a bit more reminiscent of its blocking of Perplexity’s agent, which sparked a lawsuit that is still underway. And this is just the beginning. Arora, for instance, predicted that eventually everyone from Apple to Google and the AI firms will offer similar personal agents. (See our report today on what OpenAI is up to.)