Why Price Cuts May Rattle Anthropic's IPO Pitch

Anthropic’s IPO paperwork is expected to become public sometime soon. But it was OpenAI finance chief Sarah Friar who drew a standing-room-only crowd Tuesday at San Francisco’s Palace Hotel, as Goldman Sachs kicked off its annual Communacopia + Technology conference with a Q&A with Friar. In her talk, Friar made clear how important price has become for determining model popularity—a potential problem for Anthropic, widely seen as the high-end AI provider.

Friar described how a price cut on OpenAI’s GPT 5.6 Luna model led to a tenfold increase in use, my colleague Anita Ramaswamy reported, giving OpenAI the highest market share on OpenRouter, a service developers use to access different models. We wrote in mid-August that Luna had generated more than twice the token usage of Anthropic’s Opus 5 and Sonnet 5 models on OpenRouter. Judging from Friar’s comments Tuesday, the increase in usage was enough to offset the price cut.